Client Base For Permanent Cosmetics

Over the years I have heard it all. People say they cannot get clients because no one refers their friends, etc., since they keep their cosmetic tattooing a secret. They also say it is because the area they work in is too conservative. I find this hard to believe. The Midwest is quite conservative and my clients (while there are the rare few who keep it under wraps) are generally my biggest promoters. In fact, 90% of my business is from word-of-mouth referrals.

If your work is outstanding and your clients are happy, most times they will set off a whole chain of referrals. They start coming in with their friends as the "experienced tattoo client" and actually are quite helpful to have as another set of eyes when working out eyebrow patterns, for instance.

A satisfied client will oftentimes actively recruit for you to such an extent, they are approaching people they see in the spas, fitness centers, golf clubs, and churches, telling them about how helpful permanent cosmetics can be for them. So many times people will say, "I don't really know the person who referred me, but she gave me your card and I really like what you did to her eyebrows."